One brand. Everywhere it matters.
Official DigiKaragir assets for providers, shops, partners, communities and media — each with its audience, goal and recommended placement. Everything here is approved for use as-is.
The mark and the name
Do
- ✓ Use the logo on white or Brand Blue backgrounds
- ✓ Keep clear space around the mark (at least the height of the “D”)
- ✓ In written text, spell it as one word: DigiKaragir
- ✓ Use the official QR codes from this page
Don't
- ✕ Don't stretch, recolor, outline or add effects to the logo
- ✕ Don't place the logo on busy photos or clashing colors
- ✕ Don't retype the two-word “Digi Karagir” outside the logo artwork itself
- ✕ Don't imply partnership or endorsement without written approval
Premium, Indian, technology-first
Brand Blue
#0056D2
Primary. Trust, technology, action.
Ink
#0F172A
Headlines and body text.
Slate
#475569
Secondary text.
Soft Blue
#EAF2FE
Tints, backgrounds, highlights.
White
#FFFFFF
Space. Use generously.
The brand, worn in the field
The official DigiKaragir tee: left-chest crest on the front, full lockup on the back. For verified providers on visits, launch events, exhibitions and company photography. New back prints carry the website line — every uniform is also an advertisement.
Front — left-chest crest
90 mm stacked lockup on the wearer's left. Clean, corporate, photographs well.
Back — full lockup + URL
200 mm lockup, upper back. New prints add www.digikaragir.com beneath — seen by everyone behind you.
Get the official gear: uniforms and branded merchandise ship from our official store — no unofficial reprints. Printers producing in bulk should follow the production sheet exactly.
Ordering is handled securely on our Razorpay store. White tees for events; navy/brand-blue (white-ink wordmark) for field providers.
Posters, stickers and cards — ready for the street
Vector files any print shop can scale from visiting card to hoarding. Fields with rules under them are live text — personalise before printing. Every asset carries its own channel-tagged QR, so app installs are attributed per placement in Play Console — you will know whether the society board or the hardware shop is working.
Shop poster — customers
The trust story in four tiles: verified, tracked, Visit Shield, pay-direct. Scan-to-download QR.
Goal: App downloads
For: Households
Use at: Society notice boards, kirana & medical counters, lift lobbies
Recruitment poster — providers
“Keep 100% of what you earn.” The zero-commission pitch with a join QR.
Goal: Provider sign-ups
For: Service professionals
Use at: Hardware, electrical & paint shops, tool markets, timber depots
Flash deal poster — template
Write-in service, price and validity. Live text — any print shop can personalise it.
Goal: Bookings today
For: Walk-in customers
Use at: Provider shopfronts and counters while a deal is live
Referral poster — template
Three-step referral story with a write-in code plate.
Goal: Word-of-mouth growth
For: Existing users & providers
Use at: Provider shops, community events, society WhatsApp groups (as image)
QR poster — counters & doors
One giant QR and three trust icons. Built to be scanned, not read.
Goal: App downloads
For: Anyone at a counter
Use at: Retail counters, shop doors, exhibition tables
Door / window sticker
Round “Verified Provider” seal with the Visit Shield chip.
Goal: Trust at the doorstep
For: Customers of a provider
Use at: Provider shop doors, service vehicles, toolbox lids
Business card — front & back
Corporate card with live sample text a print shop edits directly. App QR on the front.
Goal: Professional identity
For: Staff & partners
Use at: Meetings, dealer visits, onboarding drives
Provider ID card — front & back
Real credential: photo well, ID/blood-group/validity fields, Hero Premium chip, QR verify, emergency back face.
Goal: Doorstep trust & safety
For: Verified providers
Use at: Worn on every visit; checked with the Visit Shield PIN
Company one-pager
What we do, why commission-free matters, the safety stack and company facts.
Goal: Partnerships & credibility
For: Partners, landlords, media
Use at: Dealer meetings, society associations, press hand-outs
Roll-up banner / standee
Full-height headline, giant QR and the four trust points.
Goal: Event presence
For: Foot traffic
Use at: Launch stalls, exhibitions, society activation camps
Marathi-first, for the streets of Maharashtra
Natural Marathi, not translation — the brand name stays DigiKaragir. Default to these in societies, trade shops and community events across Pune; use English for corporate parks, dealers and digital. Same channel-tagged QRs, so attribution stays per placement.
दुकान पोस्टर — ग्राहकांसाठी
Customer shop poster in natural Pune Marathi — the version society boards actually read.
Goal: App downloads
For: Marathi-first households
Use at: Society boards, security cabins, kirana & medical counters
कारागीर भरती पोस्टर
“जे कमवाल, ते सर्व तुमचं.” The zero-commission pitch in the tradesperson's own language.
Goal: Provider sign-ups
For: Marathi-speaking professionals
Use at: Hardware, electrical, paint & plumbing shops — the default there
रेफरल पोस्टर
Three-step referral story with a write-in code plate, in Marathi.
Goal: Word-of-mouth growth
For: Local users & providers
Use at: Provider shops, community events, society WhatsApp groups
फ्लॅश डील पोस्टर — टेम्पलेट
FLASH DEAL stays English (campaign mark); every instruction and field label is Marathi.
Goal: Bookings today
For: Walk-in customers
Use at: Provider shopfronts while a deal is live
QR पोस्टर — काउंटरसाठी
One giant QR, Marathi trust line. Built to be scanned across a counter.
Goal: App downloads
For: Counter footfall
Use at: Retail counters, shop doors, society gates
रोल-अप बॅनर / स्टँडी
Event standee in Marathi — for society camps and local exhibitions.
Goal: Event presence
For: Local foot traffic
Use at: Society activation camps, ganpati mandals, local exhibitions
लॉन्च पोस्ट — व्हॉट्सअॅपसाठी
“आता आम्ही पुण्यात!” — the launch square for Marathi WhatsApp groups and status.
Goal: Launch awareness
For: Marathi social circles
Use at: WhatsApp status & society groups, Instagram
For WhatsApp, Instagram and beyond
Launch announcement
“Now live in Pune.” Square post with the launch chip and QR.
Goal: Launch awareness
For: Followers & groups
Use at: Instagram, Facebook, WhatsApp status & groups
Flash deal — template
Square deal post with an editable offer plate.
Goal: Same-day bookings
For: Local followers
Use at: Provider WhatsApp status, society groups
QR — get the app
Official Play Store QR. Safe on any material at any size.
Goal: App downloads
For: Everyone
Use at: Any print or screen surface
QR — become a provider
Links to provider sign-up.
Goal: Provider sign-ups
For: Professionals
Use at: Recruitment materials and trade counters
Which asset goes where
Hardware, electrical & paint shops
Recruitment poster + provider QR + business cards
Where working professionals already buy — the #1 recruitment channel.
Society notice boards & lift lobbies
Shop poster + referral poster
Highest-trust surface a household reads weekly.
Retail counters (kirana, medical, mobile)
QR poster + door sticker
Dwell time at the counter = unhurried scans.
Provider shopfronts & vehicles
Door sticker + flash-deal poster + uniform
Every verified provider becomes a moving advertisement.
Launch events & exhibitions
Roll-up banner + uniforms + one-pager + QR poster
The full brand system in one footprint.
Dealer & partner meetings
One-pager + business cards
Credibility on paper for people who decide slowly.
In one line
“DigiKaragir is India's commission-free home services platform. Book verified plumbers, electricians, carpenters and more — pay the professional directly, track them live, and stay protected with Visit Shield.”
Use this boilerplate in articles, listings and partner pages. For company facts, see the press kit.
Need something custom?
Co-branded materials, bulk printing, the white-ink uniform variant, agency requests or anything not covered here: